Lauterbangin' is a lifestyle brand born at the altar of Lauterbrunnen's cliffs—where BASE jumpers find their religion in freefall and tourists stumble into their first "holy shit" moment, gazing up at the grinning fangs of the skyline as a parachute cracks open overhead.

We bottle the raucous, unbridled spirit of this valley: a place where extreme sports culture collides with conservative Swiss order and forgotten alpine lore.

It's not just some souvenir brand—it’s a tribute to the raw, rebellious energy of a place where flight isn’t a metaphor—it’s a ritual, where cliffs baptize the bold, and where the mythical Rollibock still haunts ridge-lines, blessing those brave enough to send it.

The brand speaks to both the hardcore athletes who call the valley their church and the tourists who get caught up in its magnetic pull. It’s for anyone who’s OD’d on adrenaline, found clarity at terminal velocity, or made lifelong friends out of strangers over Appenzeller shots upstairs at the Horner Bar.

We’re a rightful homage to happenstance—a celebration of calculated recklessness, deliberate chaos, and the admirable foolishness of going all in.

REGA has us on speed dial. Your mom still thinks you work in finance.